Treehugging 2.0

Name: Treehugging 2.0
Brand: Anchor Academic Publishing
SKU: 9783954891177
Price: 215.91 RON
Availability: InStock

Powerful Niche Media in the Battle for a Better Future?

Autor: Karin Dalhues

Limbă:

Legare: Carte broșată

Editura: Anchor Academic Publishing

Disponibilitate: În depozitul extern

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The internet has become a powerful tool to mobilize audiences and spread information quickly. This b...

Informații despre carte

Autor

Karin Dalhues

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

EAN

9783954891177

ISBN

3954891174

Enbook ID

02064279

Editura

Anchor Academic Publishing

Greutate

109

Dimensiuni

148 x 210 x 6

Descriere completă

The internet has become a powerful tool to mobilize audiences and spread information quickly. This book looks at environmental blogs in Germany and the UK, and compares their approaches to make their message heard. In particular, the study compares structural features of the blogs such as the length of entries or the number of comments that the blog posts earn but, it also looks at the bigger picture: how significant is the environmental blogosphere for the media landscape? Are these blogs able to motivate their readers to take action? This book attempts to explain the similarities and differences between UK and German green bloggers that are rooted in the particular development of the environmental movement, and formed by culture. Due to the fast pace that the internet develops at, this book must be regarded as a snapshot of the blogosphere in the year of 2011 which enables the reader to draw conclusions on the further development that the internet has taken up to the present moment.

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Treehugging 2.0

Powerful Niche Media in the Battle for a Better Future?

Informații despre carte

Descriere completă

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