Tourism Marketing

Name: Tourism Marketing
Brand: Marston Book DMARSTO Orphans
SKU: 9781873150900
Price: 731.75 RON
Availability: InStock

Autor: Alan Fyall

Limbă:

Legare: Copertă tare

Editura: Marston Book DMARSTO Orphans

Disponibilitate: În depozitul extern

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731.75 lei

This book provides a thorough and detailed understanding of tourism marketing principles and practic...

Informații despre carte

Autor

Alan Fyall

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2004

Pagini

400

EAN

9781873150900

ISBN

1873150903

Enbook ID

02597832

Editura

Marston Book DMARSTO Orphans

Greutate

720

Dimensiuni

148 x 210 x 26

Descriere completă

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world.

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