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Carte Tourism Behaviour R. March

Tourism Behaviour

Travellers' Decisions and Actions

Autor: R. March, Arch G. Woodside
Limbă: engleză
Legare: Copertă tare
Editura: CABI Publishing
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
955.29 lei
How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance...

Informații despre carte

Autor
R. March, Arch G. Woodside
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2005
Pagini
228
EAN
9780851990217
ISBN
0851990215
Enbook ID
04738605
Editura
CABI Publishing
Greutate
776
Dimensiuni
172 x 244 x 21

Descriere completă

How do individuals go about making trade-off's among work, leisure, travel, and personal maintenance (e.g. sleeping) activities? What are the unconscious as well as conscious drivers of their behaviours? How well do their behaviours follow what they plan? These questions are fundamental in consumer behaviour. This book provides fresh insights in responding to these issues. This book examines alternative theories and the empirical testing of trade-offs we make in life among work, leisure, travel, and personal maintenance actions and how our plans relate to what we actually do. "Tourism Behaviour" considers plans and behaviours for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behaviour.

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