Toons in Toyland

Name: Toons in Toyland
Brand: University Press of Mississippi
SKU: 9781628461992
Price: 195.78 RON
Availability: InStock

The Story of Cartoon Character Merchandise

Autor: Tim Hollis

Limbă:

Legare: Copertă tare

Editura: University Press of Mississippi

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

195.78 lei

Every living American adult likely prized one childhood toy that featured the happy image of an anim...

Informații despre carte

Autor

Tim Hollis

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

306

EAN

9781628461992

ISBN

1628461993

Enbook ID

09243800

Editura

University Press of Mississippi

Greutate

1451

Dimensiuni

229 x 229 x 25

Descriere completă

Every living American adult likely prized one childhood toy that featured the happy image of an animated cartoon or comic strip character. There is an ever-growing market for these collectibles, and stacks of books pose as pricing guides. Yet Tim Hollis is the first to examine the entire story of character licensing and merchandising from a historical view."Toons in Toyland" focuses mainly on the post-World War II years, circa 1946-1980, when the last baby boomers were in high school. During those years, the mass merchandising of cartoon characters peaked. However, the concept of licensing cartoon characters for toys, trinkets, and other merchandise dates back to the very first newspaper comics character, the Yellow Kid, who debuted in 1896 and was soon appearing on a variety of items. Eventually, cartoon producers and comic strip artists counted on merchandising as a major part of their revenue stream. It still plays a tremendous role in the success of the Walt Disney Company and many others today.Chapters examine storybooks (such as Little Golden Books), comic books, records, board games, jigsaw puzzles, optical toys (including View-Master and Kenner's Give-a-Show Projector), and holiday paraphernalia. Extending even beyond toys, food companies licensed characters galore--remember the Peanuts characters plugging bread and Dolly Madison snacks? And roadside attractions, amusement parks, campgrounds, and restaurants--think Yogi Bear and Jellystone Park Campgrounds--all bought a bit of cartoon magic to lure the green waves of tourists' dollars.

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Toons in Toyland

The Story of Cartoon Character Merchandise

Informații despre carte

Descriere completă

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