Today's Public Relations

An Introduction

Autor: Robert L. Heath, W. Timothy Coombs

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

680.71 lei

Working to redefine the teaching of public relations by discussing its connection to mass communicat...

Informații despre carte

Autor

Robert L. Heath, W. Timothy Coombs

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2005

Pagini

560

EAN

9781412926355

ISBN

1412926351

Enbook ID

04785552

Editura

SAGE Publications Inc

Greutate

1110

Dimensiuni

203 x 254 x 29

Descriere completă

Working to redefine the teaching of public relations by discussing its connection to mass communication, but also linking it to its rhetorical heritage, this text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion//publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success. The book also examines the challenges of creating a solid foundation in the field of public relations while working to become a professional in a global society. Key Features: - Chapter-opening vignettes illustrate key points to be covered in the chapter. - Web Watcher boxes highlight the importance of the Internet in PR today and encourage students to use the Web's resources. - Ethical Quandary boxes lead readers to think through difficult situations in order to better prepare them for the challenges of public relations. - Professional Reflections, written by practitioners, give a real-world perspective on the topics covered.- End-of-chapter questions and summary questions, exercises, and recommended reading lists help readers to better comprehend the chapter material and delve more deeply into the topic at hand.

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Today's Public Relations

An Introduction

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Descriere completă

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