Most crowdfunding campaigns fail. Not because the product is bad - because the creator pressed "launch" with no crowd waiting.
The Crowdfunding Quick-Guide fixes that.
The complete, step-by-step system for funding a product on Kickstarter and Indiegogo - built on a decade and a half of real campaigns and more than $500 million raised. No theory. Just the exact playbook that turns unknown ideas into funded launches, with the checklists, worksheets and templates to actually do the work.
WHO THIS IS FOR
First-time creators with a great idea and everything to prove. Makers, inventors, designers and founders who want to launch on their own terms - with or without an agency, a fortune, or a big following. If you've ever thought "I have something people would love, but I don't know how to fund it" - start here.
WHY IT WORKS
Crowdfunding rewards preparation, not luck. The creators who win don't have better products - they have a system: a crowd built before launch, an offer engineered to convert, and a plan for every stage from prototype to delivery. This is that system, broken into steps you can start today.
YOU'LL LEARN HOW TO:
- Build a pre-launch list and VIP community that funds you in the first 48 hours
- Use the $5-$10 reservation deposit that creates buyers before you launch
- Design reward tiers and pricing that make backing a no-brainer -and still profit
- Run Facebook, Instagram and TikTok ads that convert
- Write a campaign page and video that turn visitors into backers
- And much more: Land press, handle manufacturing and fulfillment, and scale with Shopify and Amazon Plus deep-dive chapters on launching a board game (GameFound, BoardGameGeek, stretch goals), going global, and the seven reasons campaigns fail.
"A must-read for everyone thinking of running a crowdfunding campaign."
Stop hoping your campaign works. Build the system that makes it work.
What's insideIntroduction
How to Use This Book
Crowdfunding Demystified & the 3 Phases
Getting Started · From Idea to Prototype
Getting Started · Do It Yourself or Hire Help?
1 · Finding Your USPs & Target Audience
2 · Testing Your Audience & Offer
3 · Landing Pages, Email & Community
4 · Paid Ads, Creative, PR & Influencers
5 · Choosing Your Platform
6 · Rewards, Pricing & Pledge Tiers
7 · Budgeting & Setting Your Funding Goal
8 · Your Campaign Page & Video
9 · Go‑Live: The First 48 Hours & the Full Run
10 · Manufacturing, Fulfilment & Pledge Management
11 · Life After the Campaign
12 · Launching a Game - the Complete Playbook
13 · From Campaign to eCommerce
Why Campaigns Fail - and How to Be the 37%
Appendices · Timeline, Legal, Benchmarks, Templates, Glossary
