Carte The Content Pool Alan J Porter

The Content Pool

Leveraging Your Company's Largest Hidden Asset

Autor: Alan J Porter
Limbă: engleză
Legare: Carte broșată
Editura: XML Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
158.38 lei
All companies, no matter what industry they are in, or what product or service they create, do four...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
246
EAN
9781937434014
ISBN
193743401X
Enbook ID
12510132
Editura
Greutate
290
Dimensiuni
140 x 216 x 13

Descriere completă

All companies, no matter what industry they are in, or what product or service they create, do four basic things. Offer something for sale, sell it, collect the money for it, and create content about what they do. Product development, Marketing, Sales, and Finance are all recognized as essential to the organization and are often reflected by VP or CXO level responsibility, yet a company's content, which contains all of its intellectual property, is often overlooked. The Content Pool makes the case for placing content creation, management and distribution on a par with other core strategic business activities.

S-ar putea să te intereseze

53.49 lei

Unhinged

Onley James
88.15 lei

Ian's Choice

Odessa Lynne
93.59 lei

My Love Jones

Damon Fowlkes
33.74 lei

Misalliance

Edward Miller
325.23 lei
2 303.37 lei
724.93 lei

Accidental Gangster

David B. Keogh
88.15 lei

Hemodiafiltration

Menso J. Nubé
755.15 lei

Mechatronics

Denny K. Miu
551.23 lei

Uncommon Defense

John W. Hall
259.34 lei

Backlash

Susan Faludi
86.84 lei

Cannae 216 BC

Stephen J Zaloga
110.32 lei

Clienții care au cumpărat această carte au mai cumpărat și

142.46 lei
212.79 lei

Hallstatt und Italien

Martin Schönfelder
712.94 lei
168.25 lei
66.29 lei