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Carte Business Idea Soren Hougaard

Business Idea

The Early Stages of Entrepreneurship

Autor: Soren Hougaard
Limbă: engleză
Legare: Carte broșată
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
270.27 lei
Successful business ideas are not so much about talent as about a systematic approach. The Business...

Informații despre carte

Autor
Soren Hougaard
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2010
Pagini
226
EAN
9783642061516
ISBN
3642061516
Enbook ID
01651434
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
454
Dimensiuni
155 x 235 x 13

Descriere completă

Successful business ideas are not so much about talent as about a systematic approach. The Business Idea encourages new ways of thinking when it comes to entrepreneurship and innovation. Too many ventures originate in the solutions the entrepreneur has to offer and not in the problem the customer needs solved. Business plans done this way can often lead to disappointment. The Business Idea leaves behind this product orientated logic. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry. Entrepreneurship is a complex and risky process compared to almost everything else in business life, so it richly deserves to have its own theoretical and methodological toolbox. The Business Idea provides the tools making it of interest to anyone who works with getting an enterprise off the ground or studies entrepreneurship.

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