Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783642067068
Price: 271.62 RON
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Limbă:

Legare: Carte broșată

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

Expediem în 8-11 zile

271.62 lei

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informații despre carte

Autor

Andrei Postoaca

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2010

Pagini

157

EAN

9783642067068

ISBN

3642067069

Enbook ID

01651923

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

266

Dimensiuni

155 x 235 x 10

Descriere completă

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It asks questions that address market researchers and sociologists as well as psychologists, linguists and specialists in marketing and communication: Is there a language of online panel communication? What does this language say about the relationship between the online researcher and the online respondent? To what extent has the online medium increased the self-awareness of today s respondents to research studies? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about interviewing and being interviewed, addressing and being addressed. By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Anonymous Elect

Market Research Through Online Access Panels

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Descriere completă

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