Anonymous Elect

Name: Anonymous Elect
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783540290292
Price: 297.3 RON
Availability: InStock

Market Research Through Online Access Panels

Autor: Andrei Postoaca

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

297.30 lei

The Anonymous Elect is the book that restores market research to its original condition and bestows...

Informații despre carte

Autor

Andrei Postoaca

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2005

Pagini

157

EAN

9783540290292

ISBN

354029029X

Enbook ID

01561172

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

426

Dimensiuni

155 x 235 x 22

Descriere completă

The Anonymous Elect is the book that restores market research to its original condition and bestows it its full interdisciplinary rights. It addresses market researchers and sociologists, psychologists, linguists and specialists in communication and asks questions that span minds from both sides of the bridge: To what extent has the online medium increased the self-awareness of today s respondents to research studies? How aware are market researchers of their respondents increasing self-awareness? A memorable experiment in writing, Andrei Postoaca s exploration of online access panels is a book about being there, about interviewing and being interviewed, addressing and being addressed. By shifting the two voices that make up the surveying act, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric that gives it expression.

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Anonymous Elect

Market Research Through Online Access Panels

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