Television Audiences Across the World

Name: Television Audiences Across the World
Brand: PALGRAVE MACMILLAN
SKU: 9781137345097
Price: 297.36 RON
Availability: InStock

Autor: Jerome Bourdon

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Legare: Copertă tare

Editura: PALGRAVE MACMILLAN

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This book is the first to explore the composition of television ratings in a cross-cultural, compara...

Informații despre carte

Autor

Jerome Bourdon

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

274

EAN

9781137345097

ISBN

1137345098

Enbook ID

02705977

Editura

PALGRAVE MACMILLAN

Greutate

468

Dimensiuni

146 x 223 x 22

Descriere completă

This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.

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