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Carte Teleselling James D. Porterfield

Teleselling

A Self-Teaching Guide

Autor: James D. Porterfield
Limbă: engleză
Legare: Carte broșată
Editura: John Wiley & Sons Inc
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
105.01 lei
Maximize your effectiveness over the phone Here is a proven, detailed selling system with all the te...

Informații despre carte

Autor
James D. Porterfield
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1996
Pagini
240
EAN
9780471115670
ISBN
0471115673
Enbook ID
04887552
Editura
John Wiley & Sons Inc
Greutate
434
Dimensiuni
188 x 231 x 14

Descriere completă

Maximize your effectiveness over the phone Here is a proven, detailed selling system with all the techniques needed to grab the listener's attention over the phone-and avoid that awful click in the ear. Readers will discover how to determine product benefits and use this knowledge to sell. They'll also find methods for identifying potential customers, handling more informed buyers, managing customer objections, and-most important-closing the sale. * Incorporates the latest research on what really works for telesellers * Provides up-to-date examples and case studies JAMES D. PORTERFIELD (State College, Pennsylvania), formerly Director of Marketing for the New York Institute of Finance, is a marketing consultant who has created teleselling training programs for such companies as GE and the Hartford Insurance Group. He teaches at Penn State University and is Academic Program Director for their Certificate in Marketing Program.

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