Tacit Knowledge Augmented CRM Systems

Name: Tacit Knowledge Augmented CRM Systems
Brand: LAP Lambert Academic Publishing
SKU: 9786139830794
Price: 139.43 RON
Availability: InStock

Autor: Abdul Basit, Mumtaz M. Khan

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

Expediem în 5-8 zile

139.43 lei

Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This...

Informații despre carte

Autor

Abdul Basit, Mumtaz M. Khan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

EAN

9786139830794

Enbook ID

19437327

Editura

LAP Lambert Academic Publishing

Greutate

113

Dimensiuni

150 x 220 x 4

Descriere completă

Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Tacit Knowledge Augmented CRM Systems

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și