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Carte Swift Viewing Charles R. Acland

Swift Viewing

The Popular Life of Subliminal Influence

Autor: Charles R. Acland
Limbă: engleză
Legare: Carte broșată
Editura: Duke University Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
201.03 lei
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour ha...

Informații despre carte

Autor
Charles R. Acland
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
328
EAN
9780822349198
ISBN
0822349191
Enbook ID
04939303
Editura
Duke University Press
Greutate
456
Dimensiuni
234 x 159 x 19

Descriere completă

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behaviour has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

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