engleză
This book is about Australia's businesses internationalization in China. The audience for the book includes executives, administrators; people interested in international business in China, as well as MBA students and academics who wish to study and learn business internationalization to China. China maintains rapid economic growth and is currently the second largest economy in the world. It focuses on opportunities that are available in the Chinese market and presents the obstacles that organizations can face, supported by data of real businesses internationalizing to China. The book examines the following key areas: the foreign direct investment and trade framework, Chinese culture, business in China, the political and legal frameworks, intellectual property, market entry strategy and human resource management issues. The reader will benefit from the knowledge developed in this book, and especially from the experience that the business executives interviewed for this book have to share.
