Successful Product Development: Speeding from Oppo Opportunity to Profit

Autor: Milton D. Rosenau

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

Expediem în 9-15 zile

567.14 lei

Go from concept to cash in record time. When you're working hard on a new product development projec...

Informații despre carte

Autor

Milton D. Rosenau

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1999

Pagini

168

EAN

9780471315322

ISBN

047131532X

Enbook ID

04889681

Editura

John Wiley & Sons Inc

Greutate

400

Dimensiuni

161 x 240 x 15

Descriere completă

Go from concept to cash in record time. When you're working hard on a new product development project, you don't have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit. This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective. Filled with invaluable time-saving guidance, Successful Product Development: Focuses on the most important product development topic, rapid profit growth Takes an event and interval approach tailored for industry professionals Features a concise format designed for quick reference and easy reading Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.

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