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Carte Subsidiary Entrepreneurship Janine Grohmann

Subsidiary Entrepreneurship

An integration-responsiveness perspective on subsidiary entrepreneurship in diversified firms

Autor: Janine Grohmann
Limbă: germană
Legare: Carte broșată
Editura: Sudwestdeutscher Verlag Fur Hochschulschriften AG
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
430.49 lei
Over the recent years, MNCs have experienced an increasing need to continuously generate innovations...

Informații despre carte

Autor
Janine Grohmann
Limbă
germană
Legare
Carte - Carte broșată
Publicat
2011
Pagini
224
EAN
9783838126906
ISBN
3838126904
Enbook ID
06948461
Editura
Sudwestdeutscher Verlag Fur Hochschulschriften AG
Greutate
336
Dimensiuni
152 x 229 x 13

Descriere completă

Over the recent years, MNCs have experienced an increasing need to continuously generate innovations and improvements in order to remain competitive in their respective markets. To achieve this, entrepreneurship activities of multinational subsidiaries have come into focus. Existing publications are primarily focused on the subsidiaries perspective when analyzing subsidiary entrepreneurship while the headquarters point of view is often disregarded. This book at hand intends to change this by explicitly considering headquarters perspective. Based on eight case studies, the following two research questions are examined: (1) how does headquarters strategy towards subsidiary entrepreneurship look like? And (2) do companies that act in different organizational environments pursue different strategies? The concept of organizational environments is based on Bartlett & Ghoshal (1989) who differentiate between international, multinational, global, and transnational environments. The underlying case study analysis suggests a relationship between organizational environment and pursued subsidiary entrepreneurship strategy of a MNC.

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