Stuff You Can't Bottle

Name: Stuff You Can't Bottle
Brand: Thames & Hudson Ltd
SKU: 9780500290750
Price: 204.55 RON
Availability: InStock

Autor: King Adz

Limbă:

Legare: Carte broșată

Editura: Thames & Hudson Ltd

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

204.55 lei

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect...

Informații despre carte

Autor

King Adz

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

352

EAN

9780500290750

ISBN

050029075X

Enbook ID

01244591

Editura

Thames & Hudson Ltd

Greutate

835

Dimensiuni

172 x 258 x 37

Descriere completă

In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. Here, King Adz shares his unique insight into the lives of young people across the globe. His research has taken him to skate parks, clubs, gigs, music festivals and street art events in Europe and North America, Brazil, Russia, China, India, Hong Kong, South Africa and beyond. In each location, he has talked to young people to find out what really fires them, and he has talked to the advertising creatives who have succeeded in connecting with them. No one can predict what youth will be into next month, but this book shows how creatives can grab its attention, build a relationship and crack the market.

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Stuff You Can't Bottle

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Descriere completă

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