Strength through Joy

Name: Strength through Joy
Brand: Cambridge University Press
SKU: 9780521833523
Price: 566.04 RON
Availability: InStock

Consumerism and Mass Tourism in the Third Reich

Autor: Shelley Baranowski

Limbă:

Legare: Copertă tare

Editura: Cambridge University Press

Disponibilitate: În depozitul extern

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566.04 lei

Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and...

Informații despre carte

Autor

Shelley Baranowski

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2004

Pagini

274

EAN

9780521833523

ISBN

0521833523

Enbook ID

02045933

Editura

Cambridge University Press

Greutate

570

Dimensiuni

152 x 229 x 19

Descriere completă

Based on extensive archival research, this 2004 book was the first major one on the Nazi leisure and tourism agency, Strength through Joy (KdF). The Third Reich aimed to unify Germans in preparation for war and the acquisition of 'living space'. Strength through Joy became the Nazi regime's most determined attempt to ease the tension between collective goals and individual desires, as well as between 'guns and butter'. Its factory beautification, organized sports, cultural events, and mass tourism, sought to raise the status of workers and integrate them in the nation, while keeping its costs low so that its clientele could afford its programs. Although the motivations of Strength through Joy's constituencies often diverged from the Nazi ideal of a united, politicized 'racial community', KdF's accommodation to consumer expectations made it the regime's most popular institution. KdF mitigated present sacrifices while presenting visions of a prosperous future once 'living space' was acquired.

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Strength through Joy

Consumerism and Mass Tourism in the Third Reich

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