Strategic Reframing

Name: Strategic Reframing
Brand: Oxford University Press
SKU: 9780198745693
Price: 582.44 RON
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The Oxford Scenario Planning Approach

Autor: Rafael Ram?rez

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Legare: Copertă tare

Editura: Oxford University Press

Disponibilitate: În depozitul extern

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582.44 lei

Traditional strategy assumes stability and predictability. Today's world is better characterised by...

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Autor

Rafael Ram?rez

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2016

Pagini

276

EAN

9780198745693

ISBN

0198745699

Enbook ID

09517481

Editura

Oxford University Press

Greutate

560

Dimensiuni

273 x 162 x 22

Descriere completă

Traditional strategy assumes stability and predictability. Today's world is better characterised by turbulence, uncertainty, novelty and ambiguity - conditions that contribute disruptive changes and trigger the search for new ways of coping. This book aims to become the premier guide on how to do scenario planning to support strategy and public policy. Co-authored by three experts in the field, the book presents The Oxford Scenario Planning Approach (OSPA). The approach is both intellectually rigorous and practical. Methodological choices and theoretical aspects in practice are detailed in reference to the relevant literatures and grounded in 6 case studies the authors have been involved with. The book makes several contributions to the field, centred on how learning with scenario planning is supported by re-framing and re-perception; how this iterative process can be embedded in corporate or government settings, and how it helps those that it supports to do well in today's world. The book is written in an accessible style and will be a useful introductory text as well as a useful guide for the more experienced scenario planning practitioner and scholar.

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Strategic Reframing

The Oxford Scenario Planning Approach

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