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Carte Strategic Planning Stanley Charles Abraham

Strategic Planning

Autor: Stanley Charles Abraham
Limbă: engleză
Legare: Carte broșată
Editura: Emerald Publishing Limited
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
462.35 lei
An exceptional treatise on strategic planning for single-business companies that is at once academic...

Informații despre carte

Autor
Stanley Charles Abraham
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
253
EAN
9781780525204
ISBN
1780525206
Enbook ID
04429462
Editura
Emerald Publishing Limited
Greutate
452
Dimensiuni
241 x 167 x 16

Descriere completă

An exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical, this book embodies the Association for Strategic Planning's "Think-Plan-Act" rubric. It emphasises the pervasive role of strategic thinking in strategic planning, including searching for better strategies, business models, and opportunities. This includes monitoring changes in the external environment: the firm's industry and competitors, markets, and general environment. The book also provides original and proven techniques to develop viable strategic alternatives, as well as many other useful analytical tools. Unique software enables a full analysis of a firm's financial performance and condition as well as a full strategic analysis, thus integrating everything presented in the book and providing an opportunity to practice doing a strategic analysis. Includes examples of real companies.

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