Strategic Planning for Public Relations

Name: Strategic Planning for Public Relations
Brand: Peter Lang Publishing Inc
SKU: 9781433120923
Price: 754.47 RON
Availability: InStock

Autor: Tricia Hansen-Horn, Adam E. Horn

Limbă:

Legare: Copertă tare

Editura: Peter Lang Publishing Inc

Disponibilitate: În depozitul extern

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754.47 lei

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of...

Informații despre carte

Autor

Tricia Hansen-Horn, Adam E. Horn

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

254

EAN

9781433120923

ISBN

9781433120923

Enbook ID

10028218

Editura

Peter Lang Publishing Inc

Greutate

504

Dimensiuni

232 x 158 x 21

Descriere completă

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic thinking is needed in abundance but tends to be in short supply among many people who are just launching their careers. This book is designed to address this shortfall by providing a multi-level understanding of strategy to show how it directly correlates to successful public relations. The book's conversational tone and real world chapter exercises move the reader from insight to strategic vision and application. Exercises at the end of each chapter are designed to help students further explore, reflect on and apply what they have learned. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.

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