This book emphasizes the concepts of strategic innovation and entrepreneurship, which are quite prevalent in today's organizations. Going beyond traditional approach that follows strategic analysis, choice and implementation framework, and traditional theories based on industrial organization paradigm and resource-based view, the book considers current business environment, which is volatile, uncertain, complex, chaotic, conflicting, and ambiguous (VUCA. It takes the strategic flexibility view to cope with these strategic challenges.
The book introduces the subject matter of strategic management in retrospect and prospect, highlighting critical theories of strategic management. It uses a strategic learning framework rather than a purely analytical approach to dynamically learn about the external situation, internal resources, and capabilities. The evolution of strategy is given in terms of generic strategies in practice and adaptation in specific contexts. It further deals with essential topics such as strategic alliances and networks, mergers and acquisitions, and global strategy. It then provides the execution framework and models covering restructuring, leadership, corporate governance, and change management. The strategy in specific areas such as strategic technology management, e-business and knowledge management, and functional strategies and policies are discussed to understand the implementation depth. Finally, it touches upon contemporary issues such as sustainable enterprise, stakeholder perspectives, and comparative strategies in various contexts. It then outlines future directions of strategic management. In the end, case analysis guidelines are provided with sample cases from different parts of the world. The book also used interpretive and simulation methods such as system dynamics and total interpretive structural modeling to grasp the relationships and their dynamic impact provided throughout the book. It will be an invaluable resource for researchers of business strategy as well as students studying these courses; it will also be useful for industry practitioners, corporates and business policy makers.
