Strategic management process

Name: Strategic management process
Brand: VDM Verlag Dr. Müller
SKU: 9783639211856
Price: 235.31 RON
Availability: InStock

Analyses on a group of British Small and Medium Sized Enterprises (SMEs)

Autor: Andres Ossa, Sevgi Özkan

Limbă:

Legare: Carte broșată

Editura: VDM Verlag Dr. Müller

Disponibilitate: În depozitul extern

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235.31 lei

Research about strategic management and its influence on the performance of large enterprises is a c...

Informații despre carte

Autor

Andres Ossa, Sevgi Özkan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2009

Pagini

EAN

9783639211856

Enbook ID

06829104

Editura

VDM Verlag Dr. Müller

Greutate

149

Dimensiuni

150 x 220 x 6

Descriere completă

Research about strategic management and its influence on the performance of large enterprises is a common subject in the literature. However, when the topic of study is smaller companies the amount of research reduces significantly. This study enquires about the approaches that small and medium sized enterprises (SMEs) adopt towards strategic management. It attempts to identify differences between the strategies of companies working in various industries. Additionally, it investigates the impact that strategic management has on the performance of SMEs. The study confirmed that SMEs are aware of the importance of strategic management and make use of it. Even though they apply it in an informal way, it was established that strategic management can improve the performance of a SME. In addition, it was found that the maturity, stability and level of competition in an industry are the most important factors that dictate the differences of the strategic management process. These factors helped to develop a set of five theories that explain how the characteristics of an industry influence the strategy of a SME.

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Strategic management process

Analyses on a group of British Small and Medium Sized Enterprises (SMEs)

Informații despre carte

Descriere completă

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