Strategic Design Thinking

Name: Strategic Design Thinking
Brand: Bloomsbury Publishing
SKU: 9781628924701
Price: 575.51 RON
Availability: InStock

Autor: Joseph H. Hancock II, Natalie W. Nixon

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Editura: Bloomsbury Publishing

Disponibilitate: În depozitul extern

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575.51 lei

Who can design? For too long, that question has highlighted the supposed division between right-brai...

Informații despre carte

Autor

Joseph H. Hancock II, Natalie W. Nixon

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

272

EAN

9781628924701

ISBN

1628924705

Enbook ID

05189850

Editura

Bloomsbury Publishing

Greutate

556

Dimensiuni

236 x 193 x 18

Descriere completă

Who can design? For too long, that question has highlighted the supposed division between right-brain dominant "creative types" and left-brain dominant "analytical types." Such a division is not practical for preparing students to become innovative contributors to the complex world of design. Strategic Design guides readers to cultivate hybrid thinking, whether their background is design, finance, or any discipline in between. This book is an introduction to an integrative approach using the lens of design thinking as a way to see the world. The focus is on process instead of solution, and on connecting disparate ideas instead of getting bogged down by silos of specialization. Through this book, students will be introduced to design management, strategic design, service design, and experience design.

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