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Carte Strangers to Superfans David Gaughran

Strangers to Superfans

Autor: David Gaughran
Limbă: engleză
Legare: Carte broșată
Editura: David Gaughran
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
65.39 lei
This book will change how you think about marketing. Strangers to Superfans puts you in the shoes of...

Informații despre carte

Autor
David Gaughran
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2020
Pagini
184
EAN
9789187109300
ISBN
9187109301
Enbook ID
33070193
Editura
David Gaughran
Greutate
204
Dimensiuni
127 x 203 x 11

Descriere completă

This book will change how you think about marketing. Strangers to Superfans puts you in the shoes of your Ideal Readers, and teaches you to view your marketing from their perspective.


  • Learn the five stages in The Reader Journey.
  • Identify where your blockages are and how to fix them.
  • Optimize each stage to increase conversion.
  • Boost sales by making the process frictionless.
  • Build an army of passionate readers who do the selling for you.


It's not enough to know who your Ideal Readers are, you also need to imagine how they feel when a recommendation email arrives containing your cover. You must figure out why they hesitated before clicking the Buy button. And it's crucial to determine why they liked your book enough to finish it... but not sufficiently to recommend it to their friends. The Reader Journey is a new marketing paradigm that maps out the journey your Ideal Readers take in their transformation from strangers to superfans.

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