Storytelling With Data

Name: Storytelling With Data
Brand: Springer, Berlin
SKU: 9783658385545
Price: 324.07 RON
Availability: InStock

Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

Autor: Hans-Wilhelm Eckert

Limbă:

Legare: Carte broșată

Editura: Springer, Berlin

Disponibilitate: În depozitul extern

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This book shows the role data plays in communication and marketing and how it can be used as an impo...

Informații despre carte

Autor

Hans-Wilhelm Eckert

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2022

Pagini

138

EAN

9783658385545

Enbook ID

39349548

Editura

Springer, Berlin

Greutate

207

Dimensiuni

148 x 210 x 9

Descriere completă

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.

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Storytelling With Data

Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

Informații despre carte

Descriere completă

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