Stop Selling, Start Partnering

The New Thinking About Finding and Keeping Customers

Autor: Larry Wilson, Hersch Wilson

Limbă:

Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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116.87 lei

"There's only one Larry Wilson ...number one when it comes to the art of selling." --Warren Bennis,...

Informații despre carte

Autor

Larry Wilson, Hersch Wilson

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1996

Pagini

294

EAN

9780471147411

ISBN

0471147419

Enbook ID

04887863

Editura

John Wiley & Sons Inc

Greutate

416

Dimensiuni

139 x 215 x 19

Descriere completă

"There's only one Larry Wilson ...number one when it comes to the art of selling." --Warren Bennis, University Professor and Distinguished Professor of Business Administration University of Southern California "Stop Selling, Start Partnering will help you take a fresh look at your selling activities whether you are in the boardroom, face to face with customers, or anywhere in between."--Harvey Mackay, Author of Swim with the Sharks "Regardless of your position within the company, your task in the second half of these unforgiving '90s will be to help your company learn how to get, how to treat, and how to keep customers. Read Larry's new book and you will be much better prepared to accomplish this mission."--Lou Pritchett, Former VP of Sales and Customer Development, Procter & Gamble Stop Selling, Start Partnering outlines a fresh approach to finding and keeping customers through powerful, long-lasting partnerships. Drawing on his extensive experience with companies such as Kodak, US West, Saturn, and Baxter Healthcare, Larry Wilson shows managers, executives, and salespeople how to design and nurture "customer-keeping" organizations. Filled with smart advice and practical customer partnering guidelines, Stop Selling, Start Partnering redefines the new success factors for every organization that faces the daily challenge of finding and keeping customers.

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Stop Selling, Start Partnering

The New Thinking About Finding and Keeping Customers

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