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Carte Stealth Communications - The Spectacular Rise of Public Relations Sue Curry Jansen

Stealth Communications - The Spectacular Rise of Public Relations

Autor: Sue Curry Jansen
Limbă: engleză
Legare: Copertă tare
Editura: Polity Press
Disponibilitate: În depozitul extern în cantități mici
Expediem în 11-15 zile
350.70 lei
Public relations is, by design, the least visible of the persuasive industries. It operates behind t...

Informații despre carte

Autor
Sue Curry Jansen
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
208
EAN
9780745664811
ISBN
9780745664811
Enbook ID
13483554
Editura
Polity Press
Greutate
512
Dimensiuni
158 x 238 x 25

Descriere completă

Public relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR's role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as well as anyone interested in the radical transformation of PR and the democratization of public communication.

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