Statistical Modeling for Management

Name: Statistical Modeling for Management
Brand: SAGE Publications Inc
SKU: 9780761970125
Price: 245.53 RON
Availability: InStock

Autor: Graeme D. Hutcheson, Luiz A. M. Moutinho

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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245.53 lei

Bringing to life the most widely used quantitative measurements and statistical techniques in market...

Informații despre carte

Autor

Graeme D. Hutcheson, Luiz A. M. Moutinho

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

256

EAN

9780761970125

ISBN

0761970126

Enbook ID

04686483

Editura

SAGE Publications Inc

Greutate

446

Dimensiuni

241 x 172 x 17

Descriere completă

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques.

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