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Carte Statistical Modeling for Management Graeme D. Hutcheson

Statistical Modeling for Management

Autor: Graeme D. Hutcheson, Luiz A. M. Moutinho
Limbă: engleză
Legare: Copertă tare
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
733.64 lei
Bringing to life the most widely used quantitative measurements and statistical techniques in market...

Informații despre carte

Autor
Graeme D. Hutcheson, Luiz A. M. Moutinho
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2008
Pagini
256
EAN
9780761970118
ISBN
0761970118
Enbook ID
04686482
Editura
SAGE Publications Inc
Greutate
590
Dimensiuni
170 x 242 x 20

Descriere completă

Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications. The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they understand and have mastered these techniques. A bank of downloadable data sets to compliment the tables provided in the textbook are provided free for you here.

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