Standards, Strategy, and Policy

Name: Standards, Strategy, and Policy
Brand: Oxford University Press
SKU: 9780198288077
Price: 1035.35 RON
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Cases and Stories

Autor: Peter Grindley

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Editura: Oxford University Press

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This book aims to help the business strategist and policy-maker understand how compatiblity standard...

Informații despre carte

Autor

Peter Grindley

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1995

Pagini

300

EAN

9780198288077

ISBN

0198288077

Enbook ID

04524970

Editura

Oxford University Press

Greutate

556

Dimensiuni

169 x 242 x 24

Descriere completă

This book aims to help the business strategist and policy-maker understand how compatiblity standards may be used to ensure business success. It provides a framework for standards strategy and policy, together with a series of case-studies which interpret the economics of standards in practical settings. The book considers the problems of establishing a new standard in the market and winning standards contests. It also studies questions of how to maintaing the profitability of a standard and how to compete within an established standard. It combines the strategic analysis with an evaluation of standards policy, and suggests ways in which markets and policy intervention may effectively be used together. Cases include contests for standards for video cassette recorders, digital audio tape, personal computers, open computer systems, high-definition television, and Telepoint cordless phones. Standards have long been seen as a technical problem, yet in a large number of industries they are central to business strategy and technical aspects are only part of the effort needed for product success. They imply very different strategies and policies than for conventional products.

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Standards, Strategy, and Policy

Cases and Stories

Informații despre carte

Descriere completă

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