Stakeholder Power

Name: Stakeholder Power
Brand: Perseus Books
SKU: 9780738206837
Price: 92.32 RON
Availability: InStock

Autor: Steven Walker

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Editura: Perseus Books

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In today's business environment, the most important weapon in any company's arsenal is not its produ...

Informații despre carte

Autor

Steven Walker

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2002

Pagini

272

EAN

9780738206837

ISBN

0738206830

Enbook ID

04668175

Editura

Perseus Books

Greutate

425

Dimensiuni

230 x 155 x 18

Descriere completă

In today's business environment, the most important weapon in any company's arsenal is not its products or services but its relationships with customers, employees, suppliers, investors, and the communities it serves. Balancing conflicting agendas while creating value for all the stakeholders is an enormous challenge, but one that pays off in the long run as the company builds commitment, both inside and outside the firm, to everything the company provides and stands for. Drawing from their firm's sixty-year history as a pioneer in corporate reputation, consumer psychology, and market research, the authors present a practical model for hard-wiring stakeholder management into strategy and reaping the rewards, through continuous innovation and profitable growth.

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