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Carte Sponsored Editorial Content in Digital Journalism Jonathan Hardy

Sponsored Editorial Content in Digital Journalism

Autor: Jonathan Hardy
Limbă: engleză
Legare: Copertă tare
Editura: Taylor & Francis Ltd
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
1 055.09 lei
For advertisers and news publishers, brand sponsored content has offered attractive solutions to pro...

Informații despre carte

Autor
Jonathan Hardy
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2023
Pagini
142
EAN
9781032453545
Enbook ID
42862710
Editura
Taylor & Francis Ltd
Greutate
406
Dimensiuni
174 x 246

Descriere completă

For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.