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Carte Sparketing: Integrated Sales & Marketing for Customer Engine Optimization David Griffith

Sparketing: Integrated Sales & Marketing for Customer Engine Optimization

Autor: David Griffith
Limbă: engleză
Legare: Carte broșată
Editura: LIGHTNING SOURCE INC
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
88.85 lei
Have you ever seen misalignment between sales and marketing? Are they isolated or integrated? Are th...

Informații despre carte

Autor
David Griffith
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2023
Pagini
132
EAN
9798988079309
Enbook ID
43219488
Editura
LIGHTNING SOURCE INC
Greutate
141
Dimensiuni
127 x 203 x 7

Descriere completă

Have you ever seen misalignment between sales and marketing? Are they isolated or integrated? Are they isolated or integrated? Have you ever met employees that do not understand or know how to communicate the value that their company is offering? Sparketing solves these common issues. Sparketing provides a meaningful framework for communicating the company's strategic focus and does it in a way that every employee can embrace, retain, and execute.
How well does your business understand the entire strategic process for sales and marketing? Do common tactics provide common metrics like click through rate that may look above average while sales are flat? What is your company's focus for sales and marketing - strategy or tactics? Sparketing provides a way to address areas that are critical for success in a comprehensive companywide effort toward performance and growth.