Carte Sonic Branding D. Jackson

Sonic Branding

An Essential Guide to the Art and Science of Sonic Branding

Autor: D. Jackson
Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 8-11 zile
370.35 lei
Brands have become very important as sources of value and as a means to build value and sustain mark...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2003
Pagini
179
EAN
9781349509775
ISBN
1349509779
Enbook ID
12045546
Greutate
316
Dimensiuni
156 x 231 x 14

Descriere completă

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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