Sonic Branding

Name: Sonic Branding
Brand: Palgrave USA
SKU: 9781403905192
Price: 453.85 RON
Availability: InStock

An Essential Guide to the Art and Science of Sonic Branding

Autor: Daniel Jackson

Limbă:

Legare: Copertă tare

Editura: Palgrave USA

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

453.85 lei

Brands have become very important as sources of value and as a means to build value and sustain mark...

Informații despre carte

Autor

Daniel Jackson

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2003

Pagini

179

EAN

9781403905192

ISBN

1403905193

Enbook ID

04775482

Editura

Palgrave USA

Greutate

458

Dimensiuni

166 x 242 x 8

Descriere completă

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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