Social Network Analysis for Startups

Name: Social Network Analysis for Startups
Brand: O'Reilly Media
SKU: 9781449306465
Price: 139.74 RON
Availability: InStock

Autor: Maksim Tsvetovat, Alexander Kouznetsov

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Editura: O'Reilly Media

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SNA techniques are derived from sociological and social-psychological theories and take into account...

Informații despre carte

Autor

Maksim Tsvetovat, Alexander Kouznetsov

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2011

Pagini

190

EAN

9781449306465

ISBN

1449306462

Enbook ID

04802369

Editura

O'Reilly Media

Greutate

360

Dimensiuni

179 x 233 x 11

Descriere completă

SNA techniques are derived from sociological and social-psychological theories and take into account the whole network (or, in case of very large networks such as Twitter -- a large segment of the network). Thus, we may arrive at results that may seem counter-intuitive -- e.g. that Jusin Bieber (7.5 mil. followers) and Lady Gaga (7.2 mil. followers) have relatively little actual influence despite their celebrity status -- while a middle-of-the-road blogger with 30K followers is able to generate tweets that "go viral" and result in millions of impressions. O'Reilly's "Mining Social Media" and "Programming Collective Intelligence" books are an excellent start for people inteseted in SNA. This book builds on these books' foundations to teach a new, pragmatic, way of doing SNA. I would like to write a book that links theory ("why is this important?", "how do various concepts interact?", "how do I interpret quantitative results?") and practice -- gathering, analyzing and visualizing data using Python and other open-source tools.

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Social Network Analysis for Startups

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