Social Media Mind

How Social Media is Changing Business, Politics and Science and Helps Create a New World Order

Autor: David Amerland

Limbă:

Legare: Carte broșată

Editura: Cool Publications

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

98.10 lei

Like any medium of communication social media has its own tropes which must be mastered in order to...

Informații despre carte

Autor

David Amerland

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

252

EAN

9781844819843

ISBN

9781844819843

Enbook ID

08846495

Editura

Cool Publications

Greutate

328

Dimensiuni

211 x 149 x 13

Descriere completă

Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others? Why is social media so radically different from traditional marketing? How are social media success stories created? How can social media help save costs in business? Why is social media changing so many aspects of our world? What does it take to develop a social media mind? Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Social Media Mind

How Social Media is Changing Business, Politics and Science and Helps Create a New World Order

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și