Social Media Management

Name: Social Media Management
Brand: Springer International Publishing AG
SKU: 9783319373058
Price: 355.12 RON
Availability: InStock

Technologies and Strategies for Creating Business Value

Autor: Amy van Looy

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

Expediem în 10-18 zile

355.12 lei

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifie...

Informații despre carte

Autor

Amy van Looy

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

250

EAN

9783319373058

ISBN

3319373056

Enbook ID

18051543

Editura

Springer International Publishing AG

Greutate

4161

Dimensiuni

156 x 234 x 6

Descriere completă

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

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Social Media Management

Technologies and Strategies for Creating Business Value

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