Social - Local - Mobile

Name: Social - Local - Mobile
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783662439630
Price: 270.74 RON
Availability: InStock

The Future of Location-Based Services

Autor: Gerrit Heinemann, Christian Gaiser

Limbă:

Legare: Copertă tare

Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Disponibilitate: În depozitul extern

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270.74 lei

In the future, shopping will be greatly influenced by a combination of localization issues, mobile i...

Informații despre carte

Autor

Gerrit Heinemann, Christian Gaiser

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

206

EAN

9783662439630

ISBN

3662439638

Enbook ID

02735878

Editura

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Greutate

472

Dimensiuni

161 x 241 x 15

Descriere completă

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the SoLoMo synergies that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location Based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA a leading German online shopping network. The evidence shows that customers see LBS an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

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Social - Local - Mobile

The Future of Location-Based Services

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