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Social Data Analytics

Name: Social Data Analytics
Brand: Elsevier Books
SKU: 9780123971869
Price: 230.57 RON
Availability: InStock

Autor: Shawn Rogers, Krish Krishnan

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Editura: Elsevier Books

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230.57 lei

Social Data Analytics is the first practical guide for professionals who want to employ social data...

Informații despre carte

Autor

Shawn Rogers, Krish Krishnan

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

158

EAN

9780123971869

ISBN

0123971861

Enbook ID

04494719

Editura

Elsevier Books

Greutate

264

Dimensiuni

187 x 233 x 7

Descriere completă

Social Data Analytics is the first practical guide for professionals who want to employ social data for analytics and business intelligence (BI). This book provides a comprehensive overview of the technologies and platforms and shows you how to access and analyze the data. You'll explore the five major types of social data and learn from cases and platform examples to help you make the most of sentiment, behavioral, social graph, location, and rich media data. A four-step approach to the social BI process will help you access, evaluate, collaborate, and share social data with ease. You'll learn everything you need to know to monitor social media and get an overview of the leading vendors in a crowded space of BI applications. By the end of this book, you will be well prepared for your organization's next social data analytics project. It provides foundational understanding of new and emerging technologies-social data, collaboration, big data, advanced analytics. It includes case studies and practical examples of success and failures. It will prepare you to lead projects and advance initiatives that will benefit you and your organization.

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