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Smartphone Start-ups

Name: Smartphone Start-ups
Brand: Springer International Publishing AG
SKU: 9783319885230
Price: 313.04 RON
Availability: InStock

Navigating the iPhone Revolution

Autor: Claudio Giachetti

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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313.04 lei

This book provides detailed examination of start-up companies which entered the smartphone industry...

Informații despre carte

Autor

Claudio Giachetti

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

192

EAN

9783319885230

Enbook ID

21376249

Editura

Springer International Publishing AG

Greutate

278

Dimensiuni

148 x 210 x 12

Descriere completă

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth and survival. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry's future. Topics covered include value proposition development, evaluation of the effectiveness of business models, and market competition analysis, unveiling thought-provoking results about this rapidly changing industry. Scholars of entrepreneurship, business strategy and innovation management will find this timely book a valuable contribution to the field.