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Smart Engagement

Autor: Knight, Alan (Object Technology International, Ottawa St Antony's College, Oxford Object Technology International, Ottawa St Antony's College, Oxford

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Editura: Do Sustainability

Disponibilitate: În depozitul extern

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277.77 lei

Businesses that thrive in the 21st century will be those that are smart about 'engagement'. These bu...

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Autor

Knight, Alan (Object Technology International, Ottawa St Antony's College, Oxford Object Technology International, Ottawa St Antony's College, Oxford

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2014

Pagini

105

EAN

9781910174180

ISBN

9781910174180

Enbook ID

08869188

Editura

Do Sustainability

Greutate

168

Dimensiuni

210 x 150 x 11

Descriere completă

Businesses that thrive in the 21st century will be those that are smart about 'engagement'. These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes. However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating expectations that can't be met. Smart Engagement can help you plan an engagement programme that is integrated into your core business. John Aston and Alan Knight draw on nearly 50 years of practical expertise in the field of natural resources, energy and infrastructure, chemicals, aeronautics, the financial sector, environmental management, social responsibility and capacity building. They distil the best from current research and offer a robust guide to best practice. This is not abstract process guidelines; it is a straightforward, no-nonsense and practical approach to engagement, focused on results and value creation. After reading this book you will know: . why to engage -- the business case for engagement . what is worth engaging on . who you need to engage with . how to engage and how to integrate engagement into core business practice.

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