Carte Shoppertainment Christine Cordt

Shoppertainment

About the Shift from Goods to Experience

Limbă: germană
Legare: Carte broșată
Editura: VDM Verlag
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
329.99 lei
The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perce...

Informații despre carte

Limbă
germană
Legare
Carte - Carte broșată
Publicat
2008
Pagini
136
EAN
9783639016413
ISBN
3639016416
Enbook ID
06811602
Editura
Greutate
191
Dimensiuni
152 x 229 x 7

Descriere completă

The experience of making a purchase goes more and more§beyond the satisfaction of needs and is perceived by§consumers as a leisuretime activity. Shoppertainment has transformed the retail arena§and trained the consumer to expect to be entertained. §§This book aims to describe the development and growth§of shoppertainment as well as chances on its§expansion on the European and especially the Austrian§market.

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