Carte Shaping Political Attitudes Silvo Lenart

Shaping Political Attitudes

The Impact of Interpersonal Communication and Mass Media

Autor: Silvo Lenart
Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
459.02 lei
Recent research in the area of public opinion has focused most of its attention on the effect of the...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
1994
Pagini
155
EAN
9780803957084
ISBN
0803957084
Enbook ID
04714320
Greutate
400
Dimensiuni
160 x 231 x 15

Descriere completă

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of 'total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

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