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Carte Shapeholders Mark Kennedy

Shapeholders

Business Success in the Age of Activism

Autor: Mark Kennedy
Limbă: engleză
Legare: Copertă tare
Editura: Columbia University Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
125.08 lei
In Shapeholders: Business Success in the Age of Activism, the former congressman, Fortune 500 execut...

Informații despre carte

Autor
Mark Kennedy
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
304
EAN
9780231180566
ISBN
023118056X
Enbook ID
14696308
Editura
Columbia University Press
Greutate
552
Dimensiuni
236 x 164 x 28

Descriere completă

In Shapeholders: Business Success in the Age of Activism, the former congressman, Fortune 500 executive, and university president Mark Kennedy argues that shapeholders, as much as stakeholders, have enormous influence on a business's fate, with significant power to determine a company's risks and opportunities, if not its survival. Many international, multi-billion-dollar corporations fail to anticipate activism, and they flounder on first contact. Kennedy zeroes in on the different languages that shapeholders and companies speak and on their contrasting metrics for what constitutes ethical business practice. He teaches executives to be visionary, to sidestep conflict effectively, and to find profitable--and probable--collaborations to diffuse political tensions. Kennedy's decision matrix helps corporations align their business practices with shapeholder interests, anticipate their demands, and assess the viability of changing moral and ethical standards so that together they can plan a profitable route forward.

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