Serving Online Customers

Name: Serving Online Customers
Brand: Rowman & Littlefield
SKU: 9780810893177
Price: 746.29 RON
Availability: InStock

Lessons for Libraries from the Business World

Autor: Donald A. Barclay

Limbă:

Legare: Copertă tare

Editura: Rowman & Littlefield

Disponibilitate: În depozitul extern

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746.29 lei

Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of...

Informații despre carte

Autor

Donald A. Barclay

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

232

EAN

9780810893177

ISBN

0810893177

Enbook ID

04721886

Editura

Rowman & Littlefield

Greutate

502

Dimensiuni

156 x 239 x 21

Descriere completă

Before the Web existed, anyone who wanted free information had to use the library. Now, a wealth of information on every possible service is accessible online. To compete in the digital age, libraries must provide outstanding customer service to their virtual users. In Serving Online Customers: Lessons for Libraries from the Business World Donald A. Barclay carefully examines business literature to identify the best customer service practices of online companies and shows readers how to adapt these practices to the library environment. Chapter coverage includes these critical areas: *Improving the Self-Service Experience *Bringing Reference Service to the Online Customer *Adding Libraries to the Distance Education Mix *Designing Library Websites for Both Trust and Pleasure *Implementing Recommendation Agents and Avatars into Online Services *Linking Continuous Assessment to Online Service Improvement This book will help any library greatly enhance their online users' experience and help bring new users to the library.

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Serving Online Customers

Lessons for Libraries from the Business World

Informații despre carte

Descriere completă

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