Services Marketing

Name: Services Marketing
Brand: Bloomsbury Publishing
SKU: 9780230520936
Price: 551.51 RON
Availability: InStock

Autor: Kim Harris

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Legare: Carte broșată

Editura: Bloomsbury Publishing

Disponibilitate: În depozitul extern

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551.51 lei

This book offers a look at the issues, models and theories behind Services Marketing, supported by a...

Informații despre carte

Autor

Kim Harris

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

376

EAN

9780230520936

ISBN

0230520936

Enbook ID

01199636

Editura

Bloomsbury Publishing

Greutate

712

Dimensiuni

189 x 243 x 22

Descriere completă

This book offers a look at the issues, models and theories behind Services Marketing, supported by a range of international case studies across a raft of industries.The previous edition sold well. The book has strong pedagogical features and a broad range of case studies. A Companion Website will be updated to further complement the book. This is a specialized subject area in which the authors are well known.Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.

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