Services Management: Pearson New International Edition

Name: Services Management: Pearson New International Edition
Brand: PEARSON Education Limited
SKU: 9781292042916
Price: 403.29 RON
Availability: InStock

Autor: Jay Kandampully

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Legare: Carte broșată

Editura: PEARSON Education Limited

Disponibilitate: În depozitul extern

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403.29 lei

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate...

Informații despre carte

Autor

Jay Kandampully

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

384

EAN

9781292042916

ISBN

1292042915

Enbook ID

02382313

Editura

PEARSON Education Limited

Greutate

798

Dimensiuni

216 x 276 x 13

Descriere completă

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts - operations, marketing and human resources - all of which are capable of being effectively incorporated into all hospitality operations. The book's focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today - including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial - in selling services, hospitality enterprises are 'selling' personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book - ones that have proven so effective in other service sectors.

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Services Management: Pearson New International Edition

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